Minecraft Mock Poll Aims To Educate Kids About Voting

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Rock The Vote’s voting house in Minecraft allows players to vote on a variety of real-world issues.

Rock The Vote

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Rock The Vote

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Players «register prior to voting.

Rock The Vote

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Rock The Vote

Players «register prior to voting.

Rock The Vote

Rock The Vote isn’t the only organization to pivot to using video games to reach young people during the pandemic.

Rep. Alexandria Ocasio-Cortez hosted one of the most popular video game streams last week when she played «Among Us on Twitch, garnering more than 400,000 views.

Democratic presidential candidate Joe Biden and his campaign unveiled an Animal Crossing island and virtual campaign signs earlier this month.

«When the pandemic hit it was kind of just like a stop, drop and roll, Foster said. «Every organization across the board was trying to figure out ways to expand on their digital footprint.

Minecraft, which was first released 11 years ago, recently reported 131 million monthly players. Since the start of the pandemic, the game saw a 90% increase in multiplayer sessions.

Moving forward, Rock The Vote plans to continue to use Minecraft to engage future voters, Foster added, even when the organization can again host in-person events.

For Rock The Vote, it was about meeting people where they already are, Foster said.

And it turns out they’re on Minecraft.