U.S. Shoppers Might Spend $13 Million Per Minute During Cyber Monday Peak

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People shop at Macy’s in New York on Black Friday, Nov. 27.

Kena Betancur/AFP via Getty Images

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Kena Betancur/AFP via Getty Images

Coronavirus Updates
A Black Friday With Masked Shoppers And Booming Online Sales

Health officials have recommended against spending time in crowded stores as coronavirus cases surge yet again across the country, with tens of thousands of people hospitalized.

But shoppers say they are drawn by discounts — and by the desire to celebrate and feel special.

Over the weekend, top online purchases included Star Wars, Nerf and Paw Patrol toys, Apple AirPods and Watches and various video games, according to Adobe. Other hot items included air fryers, Lego sets, lounge clothes. Adobe also says sales of chess-related items tripled this month thanks to the Netflix sensation The Queens Gambit.

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Masked And Undeterred, Shoppers Line Up For Black Friday Sales

Masked And Undeterred, Shoppers Line Up For Black Friday Sales

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The National Retail Federation finally released its delayed holiday shopping forecast last week, predicting that retail sales will grow between 3.6% and 5.2% to their highest level ever. The trade group says shoppers will spend on average $998 on gifts, food, decorations and other holiday items.

Online stores are by far the winners of this shopping spree. And the season is seeing a huge growth in popularity of curbside pick-up, with shoppers driving up to stores but avoiding indoor public spaces.